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Bracknell Forest Homes - New name and brand for housing association

Bracknell Forest Homes has changed its name to reflect an expanded area of operation and to create a fresh new era and brand identity that echo its long term aims and objectives.

The new name is Silva Homes.

Alan Ward, Chief Executive at Silva Homes, said: “We are delighted to announce the association's new name will be Silva Homes and will mark a new era for the organisation.

A rebrand gives us a really good opportunity to launch our new strategy and move into the next 10 years with a fresh outlook. We have been successful during our first 10 years, and we remain committed and look forward to continuing to work with customers and stakeholders as Silva Homes in the future.

“There has been a clear appetite amongst our staff, customers and stakeholders for a change of name to encompass our broader operating area and aspirations as a corporate, contemporary business. We held a series of workshops with staff, customers and stakeholders for feedback and to understand perceptions for the association, which the board considered and incorporated into the new brand. Silva – which is Latin for forest – is short, sleek and less geographic but has a nod to our heritage sense of pride in our origins and what we have achieved over our first 10 years, so it reflects the brief.”

The association was established 10 years ago following the transfer of housing stock from Bracknell Forest Council. It has a proven track record of providing high quality, affordable homes across Bracknell Forest and has recently provided more new homes in Hampshire and Oxfordshire.

Customers’ rents and rights are not affected by this name change.

Information has been sent to customers and partners.

Updates are also available at www.silvahomes.co.uk.


Published July 2018